Vol. 35 No. 2 (2025)

1
View Vol. 35 No. 2 (2025)
Published: 1990-2026

Articles

  • THE GOODS AND SERVICES TAX REGIME IN INDIA: A CONFLUENCE OF LEGAL PRINCIPLES AND PUBLIC POLICY

    Saket Agarwal, Shikhar Srivastava, Diwakar Harit, Abhishek Panwar (Author)
    2579-2582
    DOI: https://doi.org/10.7492/zr746d34

  • FACTORS SHAPING GREEN PRODUCT ADOPTION IN CHENNAI: A STUDY ON PRICE SENSITIVITY, SOCIAL RESPONSIBILITY, AND ENVIRONMENTAL AWARENESS

     R.Sarika and Dr.M.Vetrivel (Author)
    2583-2590
    DOI: https://doi.org/10.7492/hhvnqv26

  • Factor Influencing the purchasing behavior of luxury goods by millennials in Chennai city

    S.Iswarya Lakshmi and Dr.M.Vetrivel (Author)
    2591-2597
    DOI: https://doi.org/10.7492/ze6hhq72

  • Digitalizing Performance Appraisals in State Bank of India: Effects on Appraisal Accuracy and Employee Outcomes

    Mervin Marian Lazarus, Dr. Ramprakash O. Panchariya, (Author)
    2598-2602
    DOI: https://doi.org/10.7492/rac6sx64

  • IMPACT OF ENGLISH LANGUAGE COMMUNICATION ON ATTRACTING GLOBAL INVESTORS IN FINANCIAL STARTUPS

    Dr. Md. Abul Kalam Azad, G.Sri Nidhya, Dr. Mukti Upadhyay, Dr. Punit Kumar Dwivedi, Dr. Neha Sharma, Dr. Md. Sazzad Hossain (Author)
    2603-2609
    DOI: https://doi.org/10.7492/25adjf76

  • Education and Gender as Catalysts for Sustainable Development: An Ambedkarite, Field-Based Analysis of SDG Interlinkages in Rural Andhra Pradesh

    Prof. M. James Stephen and Ponnam Venkateswarlu (Author)
    2610-2616
    DOI: https://doi.org/10.7492/eemwf854

  • Western Superiority and Eastern Otherness in The Painted Veil: A Postcolonial Reading

    Sathiyarajan N, Dhakchayani M  (Author)
    2617-2620
    DOI: https://doi.org/10.7492/73thf012

  • Municipal Solid Waste Characterization and Management Assessment in Bhiwani City, Haryana, India

    Shefali Kundu, Jitender Singh Laura, Geeta Dhania (Author)
    2621-2630
    DOI: https://doi.org/10.7492/vpzc1080

  • GENDER-SENSITIVE HUMAN RESOURCE PRACTICES AND WORK–LIFE BALANCE IN HIGHER EDUCATION INSTITUTIONS

    Dr. A.KRISHNA KUMAR (Author)
    2631-2633
    DOI: https://doi.org/10.7492/wex5s989

  • CSR FOR SUSTAINABLE ECONOMIC DEVELOPMENT: ROLE OF BANKS IN PROMOTING INCLUSIVE GROWTH IN TENKASI

    A. Ponmathi and Dr.S.Sheik Abdullah (Author)
    2634-2638
    DOI: https://doi.org/10.7492/ckma1b32

  • A STUDY ON INDIAN POST PAYMENT BANKING SERVICES AS AN EMERGING TOOL OF FINANCIAL INCLUSION

    Dr. Anand Kabia, Barkha Jain, Rajni Sharma (Author)
    2266-2269
    DOI: https://doi.org/10.7492/y68aq363

  • Influence of Sales Promotion, Advertising, and Business Communication on Impulsive Buying Behaviour: Evidence from Urban FMCG Markets in Rajasthan

    Sonali Singh and Prof. J.K Tandon (Author)
    2639-2646
    DOI: https://doi.org/10.7492/n24y1s29

  • Comparative analysis of the Socio-Economic status of Natural Farming in Himachal Pradesh

    Ms. Priyanka Goyal, Prof. Narinder Verma (Author)
    2647-2653
    DOI: https://doi.org/10.7492/8tkw9x67

  • Strategic Business Models and Revenue Optimization in OTT Platforms: A Comparative Management Study

    Tripti Kumari, Dr. Navjit Singh (Author)
    2654-2658
    DOI: https://doi.org/10.7492/wef1tp40

  • Impact of Human Resource Practices on Faculty Retention and Job Satisfaction in Private Higher Education Institutions

      J.ALBIN JOE, DR.R.V.SUGANYA (Author)
    2659-2661
    DOI: https://doi.org/10.7492/qfm5tc32

  • Spiritual Humanism in the Thought of Swami Vivekananda and Its Implications for Youth Empowerment

    Tilak Kumar Sharma, Dr. Lehar Isarani (Author)
    2662-2665
    DOI: https://doi.org/10.7492/1850hz57

  • AI-Augmented Leadership: The Role of AI in Transforming Organizational Decision-Making Process

    2666-2675
    DOI: https://doi.org/10.7492/xg7btn95

  • An Analysis of Aggression and Academic Performance of Secondary Students in Rural and Urban Settings of Bahraich

    Prof. B.K. Gupta, Fatma Mohammadi, (Author)
    2676-2678
    DOI: https://doi.org/10.7492/hmswve34

  • Performance Indicators of CSR Fund Management: Insights from Selected Indian Corporates

    Amit Arun Sahu, RAMPRAKSH O. PANCHARIYA (Author)
    2690-2694
    DOI: https://doi.org/10.7492/fm374q52

  • ASSESSING THE EFFECTS OF TRUST AND TECHNOLOGY ANXIETY ON TOURIST ADOPTION OF AI-ENABLED TECHNOLOGIES IN THE HOTELS IN JAMMU AND KASHMIR

    Rohan Sharma, Rohit Bhagat, Sunil Bhardwaj, Pallavi Bhagat (Author)
    2695-2699
    DOI: https://doi.org/10.7492/m89hzb35

  • A STUDY ON ADOPTION OF SUSTAINABLE AGRICULTURAL PRACTICES AND ITS ECONOMIC BENEFITS IN TIRUNELVELI DISTRICT

    Dr. M.NEELA DEVI, Dr. A. SUDHA, Dr. N.SAHAR BAN, (Author)
    2700-2703
    DOI: https://doi.org/10.7492/n63rc476

  • Optimizing Carbon Footprint and Emissions Trading in Coimbatore’s Foundry Industry: Strategies for Sustainable Growth

    Sruthi.V, Vijayamol K T, Dr. V. Sridevi, (Author)
    2704-2708
    DOI: https://doi.org/10.7492/386wxy64

  • Determinants and Performance Impact of Artificial Intelligence adoption in Indian Banking: A Regional comparative analysis

    Deepti Singh, Dr Siddhartha Bhattacharya, Dr Sukhamaya Swain, (Author)
    2709-2715
    DOI: https://doi.org/10.7492/js1m8f25

  • Analysis of the role of visual discrimination of emotions in the training for social-emotional competencies of future teachers

    Maya Fyodorova-Radicheva (Author)
    2716-2720
    DOI: https://doi.org/10.7492/nf51na53

  • U-Net Guided EfficientNet Framework for Accurate Bacterial Colony Counting and Species Recognition

    M. Sivapriya, N. Senthilkumaran (Author)
    2721-2729
    DOI: https://doi.org/10.7492/3fn5dk29

  • Traditional knowledge system of Bodo’s in rearing of cocoon and weaving Indi cloths: An observation.

    Mr. Kwrwmdao Laipanghary, Dr. Mihir Kumar Brahma, Dr.Alok Jwhwlaw Daimary (Author)
    2730-2731
    DOI: https://doi.org/10.7492/59xjr968

  • Exploring Linguistic Features in Sentiment Analysis Techniques

    M. Amala Jeyaseeli, Dr. Heren Chellam. G (Author)
    2732-2736
    DOI: https://doi.org/10.7492/3ym6jm30

  • AI-Based Personalization in Digital Marketing: A Systematic Review of Consumer Engagement and Purchase Behavior

    Ms. Charanpreet Kaur, Prof. Shalu Tandon , Prof. Sajan M George,  Prof. Vikas Rao Vadi (Author)
    2737-2742
    DOI: https://doi.org/10.7492/0e7pr661

  • The Decentralization of Influence: Hyperlocal Vernacular Creators and the Future of FMCG Marketing in India

    Dr. Vanita J. Sawant, Dr. Imtiyaz M. Sayyad, (Author)
    2743-2748
    DOI: https://doi.org/10.7492/3nbqt512

  • Use of Social Media for Recruitment in the Hospitality Sector: A Bibliometric Study

    Manisha Saxena (Author)
    2679-2689
    DOI: https://doi.org/10.7492/q9zd0r55

  • Scalability and Security Challenges in Next-Generation Blockchain Networks

    Vishav Kirti,  Manik Tak (Author)
    2752-2756
    DOI: https://doi.org/10.7492/mkspjn42

  • DIGITAL MARKETING INNOVATION IN THE APPAREL INDUSTRY: THE ROLE OF AI AND SOCIAL MEDIA IN SHAPING BRAND RELATIONSHIP AND ONLINE BUYING BEHAVIOUR

    S. Jancy, Dr. S. Muthukumaravel (Author)
    2757-2759
    DOI: https://doi.org/10.7492/gfy35y03

  • A Robust Covert Communication Framework Using Tunable Q-Factor Wavelet Transform

    Sushil Kumar Azad, K. K. Arora, Dr. Umesh Kumar, Dheeraj Tiger (Author)
    2760-2765
    DOI: https://doi.org/10.7492/8wnrj786

  • Influence of Technologically Enabled Retail Environments on Consumers’ Perceived Benefits of Digital Technologies

    Pooja Batra  , Dr S N Mahapatra  (Author)
    2771-2777
    DOI: https://doi.org/10.7492/q5mx6f78

  • The Role of Social Media in Fostering Academic Engagement in Higher Education: A Systematic Review

     Neha Aggarwal  and Dr. Meenakshi Gujral (Author)
    2766-2770
    DOI: https://doi.org/10.7492/r5pdy040

  • THE ROLE OF ARTIFICIAL INTELLIGENCE & EMERGING TECHNOLOGIES IN STARTUP INNOVATION AND GROWTH

    Dr. Biswo Ranjan Mishra, Sayed Sayeed Ahmad, Dr. Mohammad Ali Kadampur, Dr. T Deepa, Dr. Nilesh Kharche, Dr. Sachin Jadhav (Author)
    2778-2782
    DOI: https://doi.org/10.7492/h6gyn967

  • A Multilevel Framework Linking Generative AI, Neuroethics, and Human Resource Management in Hybrid Work Ecosystems: A Covariance-Based Structural Equation Modelling Approach

    M.Gowrishankar, P.Manikandan , Madhumitha Baskar, R.Priyadharshini, M.Rubini (Author)
    2789-2793
    DOI: https://doi.org/10.7492/13fzy427

  • Impact of Integrated Reporting on Corporate Financial Performance: Evidence from staggered Indian Listed firms

    Amal Kumar Roul, Dr. Deba Bijaya Mishra (Author)
    2783-2788
    DOI: https://doi.org/10.7492/13c51d44

  • FUNDAMENTAL ANALYSIS OF THE SELECTED SUGAR INDUSTRIES IN TAMIL NADU: A CASE STUDY

    Sangeetha P and Dr. Murugesan D (Author)
    2794-2799
    DOI: https://doi.org/10.7492/qa2x1q54

  • INFLUENCE OF FAMILY CLIMATE TOWARDS LEADERSHIP EFFECTIVENESS IN THE FAMILY OWNED BUSINESS

    Mr. A. Vijayan and Dr. V. Jayanthi (Author)
    2800-2806
    DOI: https://doi.org/10.7492/a0876h90

  • Policy gaps in AI cybersecurity governance in India

    Amarjyot Singh Dr. Krishan Kumar Garg Dr Bishwajeet Pandey (Author)
    2807-2813
    DOI: https://doi.org/10.7492/bn1tke67

  • Evaluation of farmers’ socioeconomic vulnerability in the Indian districts of Dakshin Dinajpur and Saraikela Kharsawan: a path towards sustainability

    Priyanka Majumder, Soumi Ghosh, Manua Banerjee, Shamik Dey, Asutosh Goswami (Author)
    2813-2818
    DOI: https://doi.org/10.7492/d70wmh42

  • Consumer Protection and Welfare in India: A Comprehensive Study of Legislative Evolution, Judicial Trends, and Implementation Gaps

    Hari om Gupta, Dr Amit Singh,  (Author)
    2819-2825
    DOI: https://doi.org/10.7492/kmhy5f41

  • A Comparative Study of Administrative Tribunal Systems: India, USA, UK, and France

    Ritika Juneja, Prof. (Dr) Ajay Kumar Singh (Author)
    2826-2829
    DOI: https://doi.org/10.7492/30m2q313

  • MAINTENANCE AND WELFARE OF PARENTS AND SENIOR CITIZENS ACT, 2007: A CRITICAL ANALYSIS OF LEGISLATIVE OBJECTIVES AND ENFORCEMENT MECHANISMS

    Ms. Aanchal Beri1*, Prof. (Dr.) Shipra Gupta2, Dr. Preety Gupta3, Dr. Kunjana Mittal4, Ms. Srishti Gupta5, Ms. Rupali Sharma6 (Author)
    2830-2834
    DOI: https://doi.org/10.7492/jynrqa09

  • Artificial Intelligence and Digital Human Resource Management: Empirical Evidence from ICT Adoption

    Jyotikanta Panda, Dr. Saumendra Das, Dr. Dulu Patnaik (Author)
    2835-2845
    DOI: https://doi.org/10.7492/fybnqf19

  • A Study on the Impact of Principals’ Leadership Styles on Teachers’ Performance at the College Level in South Kerala

    Jayaraj A. S, Dr. M.A. Pillai (Author)
    2846-2850
    DOI: https://doi.org/10.7492/pwk9p577

  • INFLUENCE OF FINANCIAL INFLUENCERS ON INVESTMENT CHOICES: THE MEDIATING ROLE OF TRUST AND FINANCIAL LITERACY

    Dr.Jerusha Irene Chitra D, Dr.Premalatha. P, Mr. Siddharthan. K, Dr. A.V. Chellamma (Author)
    2851-2855
    DOI: https://doi.org/10.7492/v4bebr05

  • Evaluation of Weld Quality and Strength in Advanced High Strength Steel Sheets

    2863-2868
    DOI: https://doi.org/10.7492/xmr0m549

  • “A Hybrid Framework for Lean Six Sigma Implementation in Small Industries: Integrating Barriers and Critical Success Factors”

    Prashant N. Shende, Dr. Rupesh R. Gawande, (Author)
    2869-2772
    DOI: https://doi.org/10.7492/frjjrk10
« 1 ... 4 5 6 7 8 9 »