Strategic Business Models and Revenue Optimization in OTT Platforms: A Comparative Management Study

Abstract

The rapid development of Over-the-Top (OTT) services has changed the general media picture of the entire world, becoming more competitive and compelling companies to invent the idea of the sustainable revenue optimization. The present paper will provide a comparative discussion of management of subscription-based (SVOD), advertisement-supported (AVOD), and hybrid monetization strategies to determine the success and sustainability of these practices in financial terms. Such crucial pointers as: the Average Revenue per User (ARPU), Customer Acquisition Cost (CAC), profit margin, costrevenue ratio and content investment intensity will be analyzed by the research in regards to the secondary financial data and comparative analytical method. The results indicate that subscription-based platforms attain superior ARPU but incur high content and acquisition expenses, whereas advertisement-based business models base monetization on the scale and command less income per user. Hybrid platforms exhibit equal revenue diversification, consistent profitability, and enhanced financial strength. The research concludes that the key factors of sustainable development of the competitive OTT environment are strategic revenue diversification, cost control, and the use of data to determine the price.