INTRINSIC AND EXTRINSIC DRIVERS OF STUDENT SATISFACTION IN ONLINE MANAGEMENT EDUCATION

Abstract

Student satisfaction has emerged as a critical indicator of successful online learning environments. This study explores how intrinsic and extrinsic factors influence
student satisfaction in virtual management education. Using survey responses from 550 students enrolled in management institutions across Delhi NCR, the
research employs SEM to validate relationships among self-efficacy, student motivation, teacher support, technology support, course design, and satisfaction
outcomes. The results indicate that intrinsic variables such as self-efficacy and motivation strongly predict engagement and satisfaction, while teacher support and
course design are the strongest external predictors. Technology support contributes significantly to reducing cognitive barriers in online learning. The study
advances theoretical understanding of virtual learning satisfaction and highlights the importance of learner-centered pedagogical strategies in digital education systems.