Problems and Prospects of Electronic National Agriculture Market Faced by Stakeholders in Bareilly UP

Abstract

The Electronic National Agricultural Market (e-NAM) was launched to address structural inefficiencies in India’s agricultural marketing system such as price opacity,
fragmented markets, and excessive intermediation (Acharya, 2006; Chand, 2016; Bisen & Kumar, 2018). As part of the ‘One Nation, One Market’ initiative, e-NAM
integrates Agricultural Produce Market Committees (APMCs) into a unified digital platform (Ministry of Agriculture and Farmers’ Welfare [MoAFW], 2023). This
study analyses the adoption and performance of e-NAM in Bareilly district using secondary data from government dashboards and institutional reports (e-NAM
Dashboard, 2025; NABARD, 2021; NIAM, 2020). The findings indicate low adoption due to digital illiteracy, infrastructure gaps, and resistance from traditional
intermediaries (Uttar Pradesh Mandi Parishad, 2022).