Citizen Health: A Conditional Stake Linked to Traditional Media

Abstract

This research paper aims to describe the features of the concept of citizen health in its various dimensions (physical/bodily and psychological/mental), as well as its
key determinants such as nutrition, sports, and tourism. It also examines its relationship with the mediating and functional roles of traditional media, including print
media (press), audio media (radio), and audiovisual media (television).This is achieved by addressing a set of analytical stages to diagnose the media process in its
different components—both from a technical/communicative perspective and a functional/media-oriented one—through a descriptive tabular approach. The purpose is
to understand the characteristics of these channels and activate them to achieve effective health communication, whereby citizens can access reliable health information,
preserve their well-being, and, on the other hand, enable the state to reduce its efforts—particularly financial expenditures directed toward treatment—and redirect
them toward the development of the health sector, ultimately improving citizens’ living standards.
To achieve the intended scientific objectives of this study, the following three research axes will be addressed:
1. The descriptive features of the concept of health media.
2. Investment dimensions in the characteristics of print media to preserve citizen health.
3. Investment dimensions in the characteristics of print media to preserve citizen health.
4. Investment dimensions in the characteristics of print media to preserve citizen health.