Factors Affecting Online Buying Behaviour towards Online Shopping In District Santkabeer Nagar

Abstract

By the end of 2025, the Indian e-commerce market is predicted to have grown to a value of over 190 billion USD. Numerous factors, including improved infrastructure, an increase in internet and smartphone users throughout India, and shifting consumer behavior, have contributed to the expansion of this industry to favor internet purchasing over brick-and-mortar establishments. Due to the widespread acceptance of online shopping by Indian consumers, an increasing number of sellers are moving their businesses to e-commerce platforms in order to market their goods and services. The goal of the study is to determine what factors lead consumers to shop online and how e-commerce businesses can raise the caliber of their offerings to draw in an increasing number of customers. The primary data used in this study came from the Santkabeer Nagar district.