The Moderating Role of Cultural Values in The Acceptance Model of Social Media Marketing Messages. MSW Management Journal, [S. l.], v. 31, n. 1, p. 32–40, 2023. DOI: 10.7492/rbr32f35. Disponível em: https://mswmanagementj.com/index.php/home/article/view/28.. Acesso em: 14 oct. 2024.