The Moderating Role of Cultural Values in The Acceptance Model of Social Media Marketing Messages
DOI:
https://doi.org/10.7492/rbr32f35Abstract
The Moderating Role of Cultural Values in The Acceptance Model of Social Media Marketing Messages
Published
1990-2024
Issue
Section
Articles
How to Cite
The Moderating Role of Cultural Values in The Acceptance Model of Social Media Marketing Messages. (2023). MSW Management Journal, 31(1), 32-40. https://doi.org/10.7492/rbr32f35