STRATEGIC POLITICAL COMMUNICATION: AN EXAMINATION OF PARTY MARKETING IN NAGDA

Abstract

This study explores the influence of political marketing strategies on voter participation in the semi-urban region of Nagda, Madhya Pradesh. With the increasing adoption of marketing tools by political parties, this research aims to assess how various components of political marketing—such as campaign messaging, candidate branding, media outreach, and digital engagement—affect voters’ motivation to participate in the electoral process. The study employs a quantitative research design, utilizing structured questionnaires administered to a representative sample of eligible voters in Nagda. Data were analyzed using statistical tools to evaluate the correlation between marketing efforts and voter turnout, political awareness, and party engagement. Findings indicate a significant relationship between targeted political marketing and increased levels of voter participation, particularly among younger demographics. The study concludes with recommendations for political stakeholders on designing more effective, ethical, and inclusive marketing strategies to strengthen democratic participation.