Exploring the Impact of Internal CSR on Employee Engagement in IT Firms: A Mediation Analysis

Abstract

Purpose: The principles and ethics of a firm are often demonstrated through its CSR initiatives. A sense of community and pride can thrive when workers see their employer's dedication to ethical business practices in the interest of society and the environment. When a company's employees perceive that their employer values more than profits and invests in employee well-being and the community at large, employees are more likely to remain with the company, reducing turnover rates. By participating in CSR activities, companies can satisfy these expectations, which is vital for attracting and retaining talent.

Methodology: The need for this study informed the selection of variables of interest from the pool of research publications. The primary data sources, including the structured questionnaire, were analysed using a 5-point Likert scale. Responses were obtained through a self-administered questionnaire. Data were collected through convenience sampling from 294 respondents working in IT companies, primarily focused on internal corporate accountability. A convenient sampling technique was used for selecting the target respondents. Robustness/Value The results of this paper provide evidence of a positive correlation between employee engagement and internal corporate social responsibility efforts.

Findings: The study found no mediation by employee behaviour and partial mediation by employees' loyalty and expectations in the relationship between internal CSR activities and employee engagement.

Robustness/Value: The results of this paper provide evidence that employee engagement is positively correlated with internal corporate social responsibility efforts.