The Impact of Artificial Intelligence on the Fashion Industry

Abstract

India's fashion industry is undergoing a remarkable transformation driven by technological advancements, sustainability, and dynamic customer demands. Csanák (2020) explored the significant role of artificial intelligence in design, production, and consumption, particularly with advancements under Industry 4.0 and 5.0. The present research explores key trends shaping the future of fashion in India, including the online fashion boom, AI-driven design, and the increasing emphasis on ethical and eco-friendly practices. The amalgamation of traditional craftsmanship, weaves, designs and fabrics with recent technological advancements and modern innovations has created significant impact in both domestic and global markets. Additionally, the growing influence of Gen Z and millennial consumers, along with rapid e-commerce expansion and influence-driven marketing, is reshaping the retail landscape. This study examines consumer perception regarding AI tools in the fashion industry through a pilot study with 150 youth respondents. The theoretical constructs examined are the "Technology Acceptance Model" and "Theory of Planned Behaviour." The pilot study serves as a foundation for future research on AI adoption in India's fashion industry, which is positioned to become a global hub for innovative and sustainable fashion.