GREEN BANKING SERVICES OF PUBLIC AND PRIVATE SECTOR BANKS AND THEIR IMPACT ON CONSUMER SATISFACTION: A COMPREHENSIVE RESEARCH STUDY

Abstract

This research paper examines the green banking initiatives implemented by public and private sector banks and analyzes their impact on consumer satisfaction. Green banking has emerged as a critical component of sustainable finance, representing a paradigm shift in the banking industry toward environmentally responsible practices. This study explores the various green banking services offered by leading financial institutions, compares the approaches of public and private sector banks, and evaluates how these initiatives influence customer satisfaction and loyalty. The findings reveal that digital banking, green services, and green loans significantly affect consumer satisfaction, while the relationship between green infrastructure and satisfaction remains complex. The research underscores the vital role of green banking in achieving environmental sustainability while maintaining financial viability.