IMPACT OF MARKETING AUTOMATION ON CUSTOMER ENGAGEMENT – WITH SPECIAL REFERENCE TO PRIVATE LABEL BRANDS

Abstract

Marketing automation has gained marketers attention as an ideology that enables to automate traditionally manual marketing tasks. It enables automated, timely and personalized communications to customers.. This article analyses the impact of Marketing automation on private label brand. It shows that brand awareness, attract new customers, send timely messages, increase sales, Build customer loyalty and nurture leads are the impact of Marketing automation on private label brands.