The role of green bonds in promoting green innovation within organizations: a case study of Emirati Masdar

Abstract

This study aims to analyze the role of green bonds as a sustainable financing tool in promoting green innovation within organizations, through a case study of the UAE's Masdar company, which is one of the leading developers of renewable energy projects. The importance of the study is to highlight how green bonds can contribute to the development of innovative business models within the enterprise, expand clean energy projects, and reduce the carbon footprint of enterprises. The study found that green bonds enhanced the innovation environment within the organization by directing resources towards research and development and encouraging clean technological solutions.It has also improved the environmental performance of the enterprise through reduced emissions and better management of Natural Resources. In general, the study confirmed that green bonds are not just a means of financing, but a strategic mechanism to stimulate green innovation and promote the transition to a low-carbon economy within enterprises.