A Critical study of Green Practices adopted by IT Organizations in Pune region: Pilot Study

Abstract

A research entitled “A Critical study of Green Practices adopted by IT Organizations in Pune region” was undertaken to assess the impact of green practices on ESG organizational performance of IT companies from Pune region. Before the main study was undertaken a pilot study was conducted. This paper presents the results of the pilot study was undertaken based on a sample size of 100 employee respondents of the IT Companies. Results show that current levels of adoption of green practices by IT organizations are not satisfactory. All the major departments of the IT organizations like Marketing, Operations, HR, Finance, and others have started adopting green practices, but the adoption levels are unsatisfactory. Further, social expectations, culture, organizational support, and stakeholder pressure impact the adoption levels of green practices by IT organizations. Also, adoption of green practices impacts ESG performance.