Analysing Adoption Dynamics In Mobile Network Technologies: A Model–Based Approach To 3G, 4G And 5G

Abstract

This paper investigates consumer adoption behaviours across three generations of mobile network technology 3G, 4G, and 5G. Using systematic mathematical modelling, including the Bass diffusion model and its extensions, this study examines leapfrogging, switching, and the impact of marketing efforts. Key insights are drawn from the Indian telecom sector’s rapid 5G adoption and the decline of older technologies, providing strategies for optimizing network rollout and marketing.