Thrift Shopping and Sustainable Fashion: A Review of Emerging Trends in India

Abstract

The fashion industry stands as a primary global economic pillar, yet its rapid expansion has been fueled by the 'fast fashion' model of mass production and
consumption which has resulted in drastically reduced garment lifecycles and serious environmental degradation. As a critical intervention, thrift fashion has
emerged as a viable pathway towards a circular and sustainable fashion economy. This research is aimed at examining the evolving growth trajectories of the Indian
thrift market and analyzes its capacity to institutionalize sustainable consumption. Furthermore, by understanding future market trends, this study provides a strategic
framework for policymakers and stakeholders to align the unique demographics of a digitised and not only fashion oriented but also environmentally-conscious
India with the logistical and social benefits of thrifting.