An Analytical Study of Influence of Motivating Factors on Online Customers towards Electronic Gadgets

Abstract

Customers use their buying behaviour to understand their needs, wants, gathering knowledge and take final decision about what to buy. The study aims to understand the influence of motivating factors on customers during their online purchase. The primary data collected through structured questionnaire from 1000 respondents of five most populated cities (Ludhiana, Amritsar, Jalandhar, Patiala, Bathinda). The collected data analysed using Chi Square statistical technique. The study provides that motivational factors significantly associated with demographic variables. Thus we can say that online customers buying decisions are influenced by motivating factors.