ANALYSIS OF TRANS MEBIDANG BUS SERVICE QUALITY AND PUBLIC SATISFACTION LEVEL

Abstract

Government efforts in overcoming urban congestion provide solutions for providing busway transportation. In order to realize the efforts of
the North Sumatra Province to make regulation No. 25 of 2008, concerning the mainstay areas, including Medan, Binjai, and Deli Serdang,
abbreviated as Mebidang, from theregulation referred to in 2015 in the form of public transportation named Trans Mebidang Bus. Trans
Mebidang Bus is a service that must pay attention to servicesso that people and the community like to use them. Therefore we must pay
attentionto the quality of service. The research objective was to analyze the level of communitysatisfaction with the quality of Transmebidang
services and analyze how much influence the quality of Transmebidang Bus services on community satisfaction. The study uses a quantitative
approach in determining the amount of sanitation used. Analysis of the data used multiple linear regression. Based on the findings, the
conclusion was drawn that the public was satisfied with the quality of servicesprovided by the Trans Mebidang Bus public transport services
with a total average value of 4.1. The quality of service provided by Trans Mebidang Bus management affects or contributes to the level of
user satisfaction of 87.1%, where this value is very high influence on the level of satisfaction.