Objectives of Investment: A Ranking Perspective

Abstract

            Investments play a crucial role in everyone's life, particularly for those who earn. Deciding where to invest, how to invest, when to invest, and how much to invest can be perplexing. While conventional understanding suggests investing according to one's capacity, risk tolerance, financial knowledge, literacy, and savings objectives, the decision-making process is often complex and challenging. Women, in particular, are believed to find it harder to make investment choices, often opting for conservative investments with lower returns. Their investment objectives are largely influenced by their perspective and external stimuli. An attempt has been made to understand the objectives for investing in various avenues by women investors and the ranking given by women investors for various objectives. For the purpose of the study, 12 objectives have been identified by reviewing various scholarly articles and responses were collected through a structured questionnaire in Google forms The results have been analysed and it has been proved that their exists a significant difference amongst the mean ranks of investment objectives.