Cultural hybridity in the age of digital globalization
DOI:
https://doi.org/10.7492/pa1z8522Keywords:
Cultural Hybridity, Digital Globalization, Transculturation, Algorithmic Mediation, Platform Economy, Cultural Diversity, Data Governance, Intellectual Property, Cultural Rights, Digital Platforms, Global Cultural Flows, Media Convergence, Platform PowerAbstract
This paper examines cultural hybridity as both analytic concept and lived social process in the era of digital globalization. Building on foundational
theories of hybridity and transculturation (Bhabha, Canclini, Appadurai, Clifford, Pieterse), it maps how networked platforms, algorithmic
mediation, and global digital infrastructures reconfigure cultural mixing, consent, authorship, and power. The paper combines a theoreticalliterature review with a comparative legal analysis (international instruments and regional regulation), an empirical survey of recent data on
platform use and cultural policy, and policy recommendations for protecting cultural diversity while enabling transnational cultural exchange. The
central argument is that digital globalization intensifies and reorganizes hybridity: it accelerates cross-cultural flows and creates new asymmetries
(data, platform power, intellectual property regimes) that condition which hybrid forms prosper. Policy must therefore address discoverability,
equitable remuneration, data governance, and cultural rights within a human-rights framed global architecture.
