AN ANALYSIS OF EMPLOYEE ENGAGEMENT AND ITS RELATIONSHIP WITH DEMOGRAPHIC PROFILES IN INFORMATION TECHNOLOGY COMPANIES

Abstract

Particularly in the fast-paced world of IT firms, employee engagement has become a critical component of productivity, retention, and overall organizational success. The purpose of this study is to assess employee engagement levels in IT organizations in the designated region and provide insights into the elements affecting employees' motivation and commitment. The association between employee engagement strategies and their age, gender, experience, and educational background is also investigated in this study. Employee interviews and structured surveys from different IT organizations were used to gather data. The results demonstrate how demographic traits influence engagement practices by revealing notable trends in engagement levels. The study's conclusions offer insightful advice on how IT businesses should modify their approaches to encourage a more diverse and engaged staff.