E-MARKETING OF LIBRARY RESOURCES: TOOLS, TECHNIQUES, AND IMPACT

Abstract

In the era of digitization, libraries are transforming from traditional service centres into dynamic information hubs. The increasing availability of electronic resources (e-resources) and the growing dependence on digital information systems have made e-marketing an essential strategy for libraries. This paper explores the concept of e-marketing of library resources, highlighting the tools and techniques used to promote library products and services in the electronic environment. It also assesses the impact of such initiatives on user engagement, resource utilization, and library visibility. The study concludes that integrating digital marketing tools like social media, email campaigns, and institutional websites enhances library outreach and user satisfaction.