A STUDY OF PEOPLE'S AWARENESS ON VARIOUS SUGARCANE PRODUCTS & ITS IMPACT ON THEIR CONSUMPTION PATTERN

Abstract

Sugarcane is a major commercial crop of India. It is being used in various forms including sugar, juice and sugar, apart from this it also has other uses which include ethanol, rum, bio-fuel, live- stock food. The main objective of this study is to create awareness among the public about various products of sugarcane. Or we also need to know which are the factors that determine consumers in purchasing various sugarcane products. Through a combination of a questionnaire, surveys and data analysis, we found out the awareness level of the respondents about various sugarcane products. At the same time, we have also focused on factors that influence consumers’ purchasing decisions. These factors include purity, freshness, smoothness, health, price, factors nutritional value, traditional factors, taste etc. With the help of this study, we will be able to have a better understanding of the purchasing decisions of consumers regarding various sugarcane products.