SINAI TO WALL STREET: THE UNFINISHED REFORMATION OF ETHICAL BUSINESS
DOI:
https://doi.org/10.7492/ke17xq04Abstract
Business ethics constitute a foundational pillar of modern economic systems, guiding corporate conduct towards responsibility, accountability, and sustainability. In an increasingly interconnected global economy, businesses are no longer evaluated solely on profitability; rather, they are assessed based on their ethical commitments to society, the environment, and stakeholders. Recent studies indicate that a significant proportion of consumers prefer to engage with ethically responsible brands, reflecting a growing demand for value-driven business practices (Nielsen, 2021).The intensification of global challenges—such as climate change, economic inequality, and corporate misconduct—has further highlighted the necessity of integrating ethical considerations into business operations. Notable corporate scandals, including the Volkswagen emissions case, demonstrate the consequences of neglecting ethical standards and eroding public trust (The Guardian, 2015). Simultaneously, the rapid expansion of Environmental, Social, and Governance (ESG) investment frameworks illustrates a global shift towards accountability and sustainable economic models (World Economic Forum, 2023).














