Tvameva Business Solutions Private Limited (TBSPL): A Case Study on Large-Scale Training Execution for a Telecom-Based m-Commerce Product Launch

Abstract

Companies face several issues and challenges while launching their first product. One of the challenges is simplifying complicated services to provide rapid adoption of global sales and communication with central teams. This paper demonstrates the global real-time implementation of a multilingual, scalable, and application-based training programme conducted by Tvameva Business Solution Pvt Ltd, a niche consulting firm. The adult learning model needs an adaptive training strategy, domain-specific analysis, and Kirkpatrick’s training evaluation process. TBSPL bridges the existing gap between the complexity of the product and the frontline employees' competence. The proposed solution encompasses several teaching models and aids, including video-based learning and role-based content design models, training of trainers, and continuous engagement of learners through mobile applications, quiz programs, group discussions, and cluster coaching. This training strategy is provided to organisations to train more than 25,500 retailers and over 350 call centre agents, aiming to improve their business performance in specific key metrics within a short period. This paper explains the systematic method used for planning, execution, and analysis. Highlighting the efficiency of tailored learning ecosystems in large-volume digital transformations with customer enablement initiatives. It also explains how a moderate consulting firm can scale and produce enterprise-level impact, providing valuable insights for organizations to undertake complex product launches and various management programs.