An Effective Training Model to Train Marketing Executives and Employees For Promoting A Telecom Product: Teaching Case Study of EasyLearn, Tvameva and NavGat Business Solutions Private Limited

Abstract

               In the competitive telecom industry, product innovation alone does not guarantee success; adequate training and seamless customer adoption play a crucial role. This case study examines the decision-making process of a major telecom company in India as it seeks to launch a revolutionary mobile wallet product. The challenge lies in simplifying the product for front-end employees, ensuring adequate training for 25,000+ retailers, and selecting a suitable training partner. The study explores the boardroom discussions, criteria evaluation, and the application of Edward deBono’s PMI (Plus, Minus, Interesting) tool in vendor selection. Through a structured decision-making framework, the company assesses three potential consulting firms based on expertise, training approach, and ease of implementation. This paper highlights the importance of strategic vendor selection, training effectiveness, and digital learning methodologies in large-scale product rollouts. The findings offer insights into best practices for business leaders, HR professionals, and academics in evaluating training solutions for new product adoption in dynamic industries.