AWARENESS AND SATISFACTION OF POLICYHOLDERS TOWARDS LIFE INSURANCE CORPORATION (Selected School Teachers of Salem District)

Abstract

Over the past decade, the Indian insurance industry has experienced significant growth, with new institutions, tools, and prospects. The economy is shifting rapidly, and high-quality products and support services have entered the country. The life insurance industry in India faces intense competition, evolving from risk coverage to tax savings, family planning, debt protection, and risk-free returns, contributing significantly to the nation's economic growth.  The research aims to assess policyholders' awareness and desire levels regarding life insurance services, focusing on the long-term financial solutions offered by the industry. The study surveyed 200 Salem District school teachers using convenience sampling, focusing on their knowledge of life insurance plans and preference for tax-benefit options.