CSR AND BRANDING: A CASE STUDY ON RELIANCE INDUSTRIES LIMITED

Abstract

The study looks at the CSR (Corporate Social Responsibility) initiatives of Reliance Industries Limited and how they affect growth trends, public welfare, and brand image. The study, which employs a mixed-method approach, finds that RIL routinely surpasses its allocated CSR budget and makes significant contributions to the fields of healthcare, education, reducing poverty, and environmental sustainability. RIL invested ₹812.33 crore in CSR in FY 2021–2022, positively affecting around 5.75 crore individuals. The research also emphasizes how proactive RIL was during the COVID-19 epidemic, especially in terms of producing oxygen and reducing hunger. According to the research, CSR measures not only support sustainable development but also improve RIL's corporate image, demonstrating the strategic importance of CSR to the company's long-term success and branding.