IMPACT OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY

Abstract

Companies need to change the way they do things because technology is a part of our world now. If they do not change they will not be able to compete with companies. This study looks at how digital transformation affects how well a company does its job. It looks at how digital transformation affects the day to day work the money the company makes and how customers feel about the company.

The people who did this study used an straightforward approach. They looked at information from two sources. First they asked employees and managers from companies to fill out a questionnaire. This is what they call data. Then they also looked at information, from journals and industry reports. This is what they call data.Digital transformation is really important for companies. To see how it affects companies we used some tools like looking at numbers and seeing how things are connected. We found out that when companies do digital transformation they do better. Companies that use a lot of stuff can work more efficiently make decisions faster and make their customers happier. They are also better, at coming up with ideas. Digital transformation helps companies in ways like making them work better and making them more innovative.The study also finds some problems that stop transformation initiatives from working well. These problems include people not wanting to change, cybersecurity risks, technology being too complicated and not having people with digital skills. The results show that organizations need to make sure they are ready for initiatives and that they keep helping their people develop new skills. This is necessary for organizations to see improvements, in performance. Digital transformation initiatives need to be aligned with how ready the organization's the people need to keep learning new things to make digital transformation work.