An Analytical Study on Investment Patterns Among Women: An Empirical Evaluation

Abstract

The investment behavior of women has transformed significantly over the past decade owing to financial independence, increased education, and access to digital platforms. This study analytically examines women’s investment patterns using statistical tools like Chi-square, ANOVA, and t-tests. Data were collected from 200 respondents across urban and semi-urban locations in Coimbatore to understand how demographic factors like age, income, education, and employment affect their investment preferences and risk tolerance. The results show a significant association between educational qualifications and investment choices. Income was also found to influence risk appetite, while working women demonstrated higher financial awareness than non-working women. These insights are valuable for financial advisors, policymakers, and institutions designing investment products for women. The study emphasizes the need for targeted financial literacy programs and inclusive financial planning strategies. The findings have implications for both academic research and practical financial services.