A STUDY OF MOBILE BANKING ADOPTION BY ELDERLY PEOPLE IN INDIA

Abstract

With the introduction of new technologies, the world has changed dramatically. It has already shifted the traditional manner of doing business to online business and now to mobile phones. Mobile banking (MB), often known as mobile branch banking, is a breakthrough in the banking industry. Technological advancements are intended to help society, but the question is whether or not all segments of society are benefiting from them. According to recent studies, the rate of adoption of mobile banking is relatively low among the elderly. The purpose of this study is to discover the elements that influence older people's desire to adopt Mobile banking. This study does a thorough analysis of mobile banking services. Its primary goal is to present an up-to-date analysis of this particular expanding category of services. It lists and evaluates the key factors that influence and provide obstacles to consumers’ adoption of mobile banking. Also, it lists the most frequent effects of this adoption. This study theoretically contributes to the existing body of knowledge regarding the adoption of mobile commerce in general and mobile banking in particular, aiding present and future researchers, banks, advertisers, and other practitioners by providing useful information for targeted decisions.The study find out the drivers and barriers of mobile banking by thorough study of literature.