MEASURING THE EFFECTIVENESS OF E-MAIL MARKETING ON YOUTH PURCHASE INTENTION IN PUDUCHERRY TOWARD BRANDED APPAREL

Authors

  • Dr. A.Geetha Author

DOI:

https://doi.org/10.7492/20ewrt59

Abstract

MEASURING THE EFFECTIVENESS OF E-MAIL MARKETING ON YOUTH PURCHASE INTENTION IN PUDUCHERRY TOWARD BRANDED APPAREL

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Published

1990-2024

Issue

Vol. 33 No. 1 (2023): June

Section

Articles

License

Copyright (c) 2023 https://creativecommons.org/liceses/by-nc-nd/4.0

How to Cite

MEASURING THE EFFECTIVENESS OF E-MAIL MARKETING ON YOUTH PURCHASE INTENTION IN PUDUCHERRY TOWARD BRANDED APPAREL. (2024). MSW Management Journal, 33(1), 49-59. https://doi.org/10.7492/20ewrt59