THE IMPACT OF USABILITY QUALITY AND SITE SECURITY FEATURES OF A RETAIL E-COMMERCE WEBSITE ON E-SATISFACTION AND INCREASING AI INTERVENTIONS

Abstract

Today, AI runs in the background of every website. They assist to boost internet shopping. E-retailers benefit from technology-enabled websites that provide value and give a competitive advantage. In this study, the researcher assesses the impact of usability quality and Site Security features of a retail E-commerce website on E-satisfaction and increasing AI interventions. In recent years, technology and artificial intelligence have been present on almost every website that supports online commerce. Technology-enabled websites add value to e-retailers, but little study has been conducted to relate this component of website design to consumer pleasure and buying behavior in the online domain, often known as e-satisfaction. It is becoming increasingly clear that AI is making an impact in this sector, and most merchants, particularly online retailers, are using some of the technologies since it is critical for businesses to remain relevant and up to date in terms of technology breakthroughs.