AN ANALYSIS ON THE PERCEPTION OF CONSUMERS TOWARDS FINTECH BUSINESSES – A STUDY WITH SPECIAL REFERENCE TO CHENNAI DISTRICT

Abstract

Swift pace of the digital transformation in India’s financial sector has accelerated the growth of Fin-Tech enterprises, offering a wide range of the services including online credit facilities, digital payments, block-chain applications, and Central Bank Digital Currency (CBDC). This research investigates the consumer perceptions of Fin-Tech services in Chennai district, with emphasis on awareness, trust, adoption, and satisfaction. In this study, the primary data was gathered from 179 respondents comprising students, working professionals, and urban residents through a questionnaire. Statistical tools such as chi-square test, ANOVA, and regression analysis were applied to study the association between demographic characteristics and consumer perceptions. The results indicate that while awareness of Fin-Tech services is at a moderate level, trust varies considerably across platforms. Key factors such as user-friendliness, security, and social influence were found to significantly shape adoption decisions. These studies offers practical recommendations for Fin-Tech providers and policymakers to strengthen consumer confidence, enhance service reach, and advance financial inclusion.