"Sentiment Analysis of Netizen through Youtube comment in the Digital Age: An Analysis of Tribal Videos on Gujjar Bakkarwal”

Abstract

This study explores sentiment analysis of netizens' reactions through YouTube comments, focusing on tribal videos related to the Gujjar Bakkarwal community in the Digital Age. With the rise of digital platforms as major sites for communication, YouTube has become an essential space for the expression of opinions and emotions regarding various socio-cultural topics. The Gujjar Bakkarwal community, a historically marginalized tribal group in India, has been increasingly represented in digital media, often sparking varied online sentiments. This research employs a content analysis approach to examine YouTube comments on videos featuring the Gujjar Bakkarwal tribe, aiming to identify dominant themes of sentiment, including positivity, negativity, and neutrality. By analyzing the textual data using sentiment analysis tools and manual coding, the study investigates how digital discourse reflects public perceptions of the tribe and its cultural representation in contemporary media. The findings offer insights into the complexities of online identity formation, the role of digital media in shaping public opinion, and the influence of social platforms on cultural narratives in the context of indigenous communities. This research contributes to the broader understanding of tribal representation, and online sentiment in the Digital Age.