A STUDY ON RELATIONSHIP BETWEEN PERCEPTION AND MILLENNIALSTO PURCHASE LUXURY PRODUCTS IN CHENNAI

Abstract

This paper mainly studies the factors influencing the purchase of luxury goods by Millennials in Chennai. The first part mainly studies the background of luxury goods and related problem statement and determines the research objectives. The second part is to analyze the previous analysis and research done by scholars, determine independent variables and dependent variables, and explain them. The third part is to determine the research methods, quantitative analysis methods and collected data. The fourth part mainly analyzes the data and supports the assumptions based on the data.