Determinants of Consumer Attitudes towards Green Products: A Study of Chennai City

Abstract

The aim of the study that consumer attitude towards green products relates to its health aspects. The present study shows that consumers are having more conscious about health so they are willing to purchase the green products. The research findings of this study implies that should environmental consciousness , product quality, no preservatives, health conscious and price of green products will make consumers will be more likely to have purchase behavior of green products. Consumers in Chennai are highly concerned about the environment should be the first target segment for green product marketers. When consumers get health conscious and awareness about green products is positive they display higher concern for environment and probably make more steps to reduce the impact of environment