Fusion for Future: Redefining Business Capabilities Through Interdisciplinary Integration

Abstract

In today's rapidly changing business environment, firms encounter previously unheard-of opportunities and challenges. The rapid pace of technological development, changing customer habits, and market globalization necessitate that businesses move beyond conventional operational and strategic approaches.

Sustained success now requires more than just sticking to tried-and-true methods. To be competitive and adapt to the changing environment, companies must rethink their capabilities.

This paper explores how interdisciplinary integration can redefine business capabilities and greatly improve overall performance, innovation, and adaptability. Interdisciplinary integration is the process of combining knowledge and skills from multiple disciplines, including design thinking, data science, behavioral research, and technology, to produce comprehensive solutions to complex problems.