CUSTOMER SATISFACTION TOWARDS LUXURY CARS WITH REFERENCE TO ERNAKULAM DISTRICT

Abstract

The luxury car market has experienced substantial growth globally, driven by consumer demand for high-quality, premium vehicles that offer superior performance, advanced features, and a sense of exclusivity. In India, cities like Ernakulam, which is a key urban center in Kerala, have seen an increasing presence of luxury car brands catering to a growing affluent population. This rise in the number of luxury car buyers reflects changing attitudes towards status, lifestyle, and quality among consumers. Luxury car buyers not only seek a vehicle that offers superior performance and aesthetics but also expect exceptional customer service and an overall satisfying ownership experience.