PROMOTION OF WOMEN ENTREPRENEURS IN COIMBATORE DISTRICT – WITH REFERENCE TO STATE INITIATIVES.

Abstract

The Coimbatore district's growing number of female entrepreneurs is indicative of a larger trend toward inclusive economic growth. The breadth of marketing initiatives and support networks that motivate women to pursue entrepreneurial endeavors is investigated in this study. The study assesses how government initiatives, NGO-led training programs, MSME support frameworks, and financial institutions foster women entrepreneurs using both primary and secondary data. Data study shows that programs pertaining to digital tools, microfinance, skill development, and subsidies greatly help women. The study does, however, also draw attention to enduring issues such poor scheme awareness, market rivalry, and mobility limitations. The results indicate that women's entrepreneurial success in Coimbatore can be further accelerated by bolstering outreach programs, expanding market connections, and upgrading entrepreneurial education.