Integrating Darrang District's Performing Arts into the Tourism Economy: Opportunities and Challenges

Abstract

The review paper examines how the performing arts of the Darring district can be integrated into the tourism economy in Assam and what
opportunities, challenges and sustainable ways can be achieved. These art forms are based on the traditions, including Ojapali, Khulia Bhaona,
Bihu, Deodhani Nritya, Zikir and Nagara Naam, which reflect the cultural identity of Assam and have a high tourist potential. Historical origins,
cultural preservation, infrastructural requirements, government policies, community engagement, marketing efforts, economic effects,
commercialisation risks, and sustainable models are reviewed in the study. The case of Assam, such as the Bihu Guinness World Record
attempt, Silpi Awards 2025, Padma recognitions and concert tourism plans, demonstrates the changing face of cultural tourism. Results indicate
that, as much as commercialisation helps to increase visibility and livelihoods, it has a tendency to erode authenticity unless community-led
preservation is applied. Eco-tourism circuits, tea garden experiential tourism, heritage performances and digital heritage projects are some
sustainable models that can be used to integrate performing arts in tourism. The paper concludes that the performing arts in Darrang have the
potential to flourish as a tourism resource provided there are measures that emphasise authenticity, balanced economic gains and sustainability,
so that the cultural heritage of Assam can be further strengthened in the global tourism economy. This study is based on a qualitative review
methodology using secondary data collected from books, research articles, government reports, policy documents, and credible media sources
related to performing arts and tourism in Assam.