DEVELOPING A REGENERATIVE TOURISM MODEL THROUGH COMMUNITY COGNITION AND PARTICIPATION: THE CASE OF PENGLIPURAN TOURISM VILLAGE, BALI

Abstract

This study explores the nexus between community cognition, participation, and the achievement of regenerative tourism indicators in Penglipuran Tourism Village,
Bali, Indonesia. Previous studies on Penglipuran have primarily emphasized sustainable tourism management, architectural preservation, and economic impacts,
yet limited attention has been given to the cognitive dimensions shaping community engagement. This research employed a concurrent mixed-methods design
integrating quantitative and qualitative approaches. Quantitative data were analyzed using Structural Equation Modeling (SEM) to assess the relationships between
knowledge, understanding, participation, challenges, and regenerative tourism indicators, while qualitative insights complemented and contextualized the statistical
findings. The results demonstrate that community participation significantly influences key indicators of regenerative tourism, including the sustainability of
creative economies, community empowerment, visitor education, and socio-cultural impacts, although its effect on environmental restoration was less pronounced.
Furthermore, the analysis reveals that barriers and challenges partially moderate the relationship between community cognition and regenerative tourism outcomes.
Theoretically, this study contributes to extending Doxey’s Irridex and Butler’s Tourism Area Life Cycle (TALC) frameworks into the emerging paradigm of
regenerative tourism. Practically, it provides evidence-based insights for policymakers, destination managers, and community leaders to strengthen participatory
governance, address structural barriers, and enhance the ecological dimensions of regenerative tourism in rural destinations.