AWARENESS AND USAGE OF DIGITAL TOOLS IN RURAL MARKETS- THEMATIC SECONDARY DATA–BASED STUDY WITH SPECIAL REFERENCE TO COIMBATORE REGION. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Feb. 5 [cited 2026 Feb. 5];36(1):1195-8. Available from: https://mswmanagementj.com/index.php/home/article/view/967