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Integrating Sustainability Marketing Paradigms and Brand Equity Models: A Legal–Behavioral Analysis of Gen Z Consumer Cognition and Ethical Compliance. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Apr. 16 [cited 2026 Jun. 13];36(1):4877-84. Available from: https://mswmanagementj.com/index.php/home/article/view/2902