FACTORS INFLUENCING AI ADOPTION IN BANKING INDUSTRY- A STUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Feb. 24 [cited 2026 Feb. 24];36(1):2021-4. Available from: https://mswmanagementj.com/index.php/home/article/view/1269