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A PRELIMINARY INVESTIGATION INTO THE EFFECTIVENESS OF SOCIAL MEDIA INFLUENCER MARKETING ON FASHION APPAREL PURCHASE INTENTION IN COIMBATORE. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Jan. 9 [cited 2026 Jan. 13];35(2):1413-9. Available from: https://mswmanagementj.com/index.php/home/article/view/616