The Role of Generative Artificial Intelligence (such as ChatGPT) in Reshaping Destination Choice Decisions: A Theoretical and Methodological Analysis of AI-Driven Travel Marketing. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2025 Nov. 18 [cited 2025 Nov. 19];35(2):169-76. Available from: https://mswmanagementj.com/index.php/home/article/view/438