The Role of Generative Artificial Intelligence (such as ChatGPT) in Reshaping Destination Choice Decisions: A Theoretical and Methodological Analysis of AI-Driven Travel Marketing. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2025 Dec. 16 [cited 2026 Feb. 5];35(2):169-76. Available from: https://mswmanagementj.com/index.php/home/article/view/438