Digital Transformation in the Insurance Sector: An Empirical Analysis of ICT Adoption, Marketing Effectiveness, and Consumer Behavior in Urban India. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Apr. 13 [cited 2026 Jun. 20];35(2):3161-6. Available from: https://mswmanagementj.com/index.php/home/article/view/2781