1.
Examining the Mediating Role of Brand Trust in the Relationship Between AI-Driven Personalization and Consumer Loyalty. Multidisciplinary, Scientific Work and Management Journal [Internet]. 2026 Mar. 10 [cited 2026 Mar. 16];35(2):2913-5. Available from: https://mswmanagementj.com/index.php/home/article/view/1584